020 7459 4310
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Engage
Create a meaningful, purpose-driven campaign to connect with students and build a future talent pipeline.
Royal Bank of Scotland wanted to go beyond the traditional milkround model. The goal was to attract socially conscious students with a truly unique experience - one that reflected the bank’s values and created multiple high-impact touchpoints.
The challenge was to keep students engaged across a multi-month campaign, while also ensuring the experience had long-term value for both the participants and the business.
Inspire
We built a multi-phase campaign rooted in competition, culture, and cause.
We launched the campaign on campus with an unmissable life-sized, colourfully decorated fiberglass elephant, fitted with a screen showing a campaign showreel. This first impression sparked intrigue and encouraged sign-ups.
Students were then invited to an Indian restaurant in their city, where they pitched for their place on a university team. Those selected took part in a 24-hour fundraising challenge, scored not just on money raised, but creativity, innovation, and impact.
Top teams were invited to pitch their campaigns at RBS HQ in London in front of a high-profile judging panel—including RBS execs and external business leaders.
The winning team earned an all-expenses-paid trip to India, supporting a local charity in Mumbai for two weeks, followed by a week at RBS’s Mumbai office.
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Connect
5 years of standout impact, with proven influence on graduate applications.
Generated meaningful results for the client—measurable uptick in applications and long-term brand advocacy among participants.
Created a concept that combined cultural immersion, charitable giving, and competitive spirit to form a truly unforgettable campaign.
Developed a phased experience to maintain momentum and engagement over several months.