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Engage
Deliver a campaign showcasing Lloyds Banking Group as a leading tech employer to early talent across the UK
Facing a national skills shortage and fierce competition for early talent, LBG needed a solution to stand out. Their goal: to elevate brand awareness in high-footfall but hard-to-reach areas while retaining the innovation and allure of their larger "Gold" AI trailer activation.
Inspire
A modular, scalable activation brought LBG's immersive AI experience to more students in more locations across the UK.
Portable AI Experience: Leveraging the success of LBG's existing AI chatbot technology, we repurposed it into portable flight cases, ensuring ease of deployment in multiple locations.
Silver Inflatable Cube: A bold, futuristic inflatable cube grabbed attention and sparked curiosity, inviting students to explore LBG's opportunities.
Cost-Efficient Logistics: By reusing existing technology, we kept production costs low, enabling an expanded reach while maintaining budget efficiency.
This solution enhanced LBG's visibility in student-dense areas while solidifying their reputation as a forward-thinking, tech-driven employer.
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Connect
Our activation allowed Lloyds Banking Group to engage with over 11,300 students across the UK—an increase of 206% from the previous year.
Extended Reach
8 New
Improved Perceptions
97%
Increased Engagement
206%
"FourthWall's creativity and execution helped us bring our vision to life in a way that stood out. The silver cube wasn't just a feature of the campaign; it became a symbol of innovation and excitement, drawing attention wherever it went. The results speak for themselves."
- Lloyds Banking Group
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I was impressed by the disruptive nature of the LBG activation. I was curious and pleasantly surprised by what was inside.
Glasgow Student
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The silver cube really caught my eye. I wouldn't normally stop at a banking stand, but this was different.
Leeds Student
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