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Engage
Our objective was to upskill colleagues on the importance of data and to facilitate collaboration across teams.
Lloyds believes that data is the secret sauce for everything they do. Amidst its digital transformation, the team was passionate about giving colleagues an experience that would bring the organisation’s data culture to life.
To achieve this, we needed to create a fun experience around data literacy that would engage both data-minded and non-data-minded colleagues at Lloyds.
Therefore, the experience had to demystify the notion that data is intimidating, while helping participants learn some of the foundations of the data value chain.
Inspire
We developed an immersive, team-based escape room featuring data-related puzzles inspired by lessons drawn from Lloyds' rich heritage.
We designed the escape room to be a fully automated experience, combining physical and digital elements to create an engaging and interactive learning environment.
Authentic data challenges relevant to Lloyds were incorporated into the puzzle content to ensure practical and meaningful learning.
The experience requires teams to collaborate, applying critical thinking and problem-solving skills to real-world data scenarios in order to progress through the game and escape the vault.
Connect
Our activation enabled Lloyds Banking Group to engage with over 11,300 students across the UK.
Employees Reached
65,000
Hub Locations Visited
4
Teams In Bristol Completed
135
“Their innovative ideas helped us think beyond the boundaries we had set for ourselves. Their dedication, expertise, and innovative approach have significantly contributed to the success of our project.”
- Lloyds Senior Manager Finance Data Culture
Brilliant, brilliant, brilliant example of teaching with games and tech. Loved it!
Escape Room
Participant
Well done to all who organised. Best time I had at work without alcohol.
Escape Room Participant
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