020 7459 4310
Engage
The objective was to deliver a brand experience that boldly represented Deloitte’s belief in the value of in-person engagement.
In the highly competitive landscape of university recruitment, Deloitte wanted to elevate its brand visibility and connect meaningfully with students. The aim was to create an experience that would leave a lasting impression while highlighting Deloitte as a forward-thinking and inclusive employer.
I wasn’t thinking about applying to any roles at Deloitte, but now it seems like a genuine option I can go for.
Student - Exeter University
.jpg)
The experience was very immersive and gave me a good idea of Deloitte’s values – sustainability and diversity and inclusion.”
Student - Manchester University
The activation centred around a set of giant cloud-shaped structures that sparked curiosity and drew students in from across the campus. Students were invited to step inside the clouds, where they experienced an immersive video that brought Deloitte’s culture, values, career opportunities, and real-world impact to life.
Alongside the cloud structures, a highly visible Deloitte-branded hub provided a strong brand presence throughout the day and acted as a central meeting point for students. This space became the heart of the engagement where students could connect directly with Deloitte representatives in a relaxed, informal setting, enabling meaningful conversations and personal interactions.
To ensure scalability throughout the campaign, we developed a modular version of the activation that could flex to different campus footprints and event settings. When the activation needed to move indoors, we introduced VR headsets to showcase the immersive video content ensuring we maintained the same level of brand experience and consistently delivered the core campaign messaging.
Inspire
We delivered an interactive and visually impactful experience designed to connect with students on university campuses.
Subscribe to
Our Newsletter
Connect
The Deloitte cloud activation was a standout success and became a key component of Deloitte’s wider talent attraction strategy, ultimately being rolled out across three campaigns. The campaign delivered a 39% year-on-year increase in sign-ups in the first year, reinforcing the activation’s ability to capture attention and convert interest into action.
91%
said the video experience made Deloitte seem more appealing
92%
reported a better understanding of Deloitte and its opportunities
92%
of students found the installation visually impactful
This activation positioned Deloitte as a forward-thinking and approachable brand, leaving an indelible mark on campuses across the UK.